
Like I was telling you in my previous post, this entire idea/trip of marrying our cookies, I mean bite-lettes, with the game of baseball or with the Los Angeles Dodgers was filled with doubts, but driven by dreams. Dreams that MOST young boys /men have about being a big league ballplayer with thousands cheering your every move. It starts early for most just wondering what it was their grandfather/father was listening to on that old Philco radio that was SO static-ie! What was so important about it? And then you noticed the crowd cheer noise and how granddad was nodding in approval. It was a GAME! And people were playing, watching and escaping for 3 hours from the world. It was baseball, spring, flowers, fishing season and the weather finally warming. It has been 45+ years since and STILL I get that same sense every springtime. Renewed possibilities and a sense that ANYTHING can happen.
So I set off to Arizona with my baseball hat, mitt and a whole ton of Laura's Wholesome Junk Food. I ended up sitting with a great bunch of folks from Truckee, CA (which is near my hometown Quincy, CA) and a very cute woman named Allison who worked for Kashi (she was huge fan of LWJF) and might had been a little envious that I was there promoting LWJF and NOT Kashi. Then there was Bill and Kathy from AZ who are retired, yet young enough to thoroughly enjoy their life. Bill had just been informed by his doctor to stay away from refined sugars and gluten. Low and behold, but who sits right smack in front of him with JUST the type of snacks that the doctor ordered? Here I thought I was the luckiest guy in the world and all the while I had made HIS day. He even showed me where to go to get the foulball I caught signed by Maury Wills. Thanks Bill! Watching baseball, sharing wholesome snacks with NEW friends..........how much better could it get? Better, bigger and even more exciting was going to be the order of this trip. That day I made contact with a person with the Dodger organization and told them I wanted to get Laura's Wholesome Junk Food in the clubhouse for the players to try. He told me the AZ clubhouse was a bit hectic and it would be better if I waited for team to return to LA and Dodger Stadium. As I flew back to LA, I had an idea about giving each of the 25 players a personal gift bag that included our bite-lettes.
My idea evolved into a joint venture of LWJF and Whole Foods Markets, which we are in. Tina from Valencia donated 25 reusable shopping bags, Cindy from Arroyo donated 25 notebooks w/ pencil, coupons for free large pizza, Dr. Laura our CEO donated 50 tubs of bite-lettes, an apron for their wife/significant other, and I went out and bought some old baseball cards and put 4 in each. Thank you ALL for being so generous and trusting me! As I drove up to Dodger Stadium to meet my contact and deliver the bags to the clubhouse, I dreamed of selling Laura's Wholesome Junk Food inside the ballpark. The huge Farmer John sign would be replaced by a LWJF sign. And, this stadium would become just the FIRST of many sports stadiums selling our cookies. Then I started dreaming about being a big-league ballplayer and arriving at the clubhouse to begin the work day. Then I started to get nervous. What if the players hated the gift bags, or worse, the cookies?!?!? What if the team went out and lost the same day I delivered bags?!?! I would have to go to the game and root them on to victory. For the good of the company, of course!
Well, I did, and they won! The next day my friend in the clubhouse told me that every one of the guys took their bags home with them that night. Then they went out and won 8 straight games at home. My brother said when Manny Ramirez was batting, he could see a lil cashew butter chocolate cookie crumb on the side of his mouth. I thought I saw a raisin in his dreadlocks! Well, the team is in Houston and lost 2 straight since they departed LA and LWJF. I told my friend I could be on plane with more cookies if needed.
I have a decent history of somehow making dreams come true and this is one of my biggest yet. I'd stay tuned if I were you guys. In 2009 Laura's Wholesome Junk Food is going to make some serious racket!